Color

Color is an important factor in graphic design and visual literacy. It shapes our perceptions and affects our emotions.Most people are familiar with hue through our labeling of three hues as the "primary colors": red, yellow, and blue. These three hues were chosen for rather arbitrary reasons, but their significance is that with any three different hues (red, yellow, and blue work well), one can create any other color by mixing light of these three hues. Painters have these three hues as their "primary colors" because it is easy to get very saturated versions of these hues in paint, and with them they can mix paints of other hues.