*Humans process images 60,000 times faster than they do text
Alignment, Shape, and Balance are all aspects of layout. How many pictures, the placement of text, and what kind of font used are all elements that are a part of layout.
Serif fonts such as Times New Roman, Garamond, and Georgia are used for print based materials like flyers. Sans-Serif fonts like Arial, Verdana, Tahoma, are easier to read on screens that are projected or on webpages.
The audience are a part of deciding what colors and pictures to use. Children for example might respond better to brighter colors and adults might only need pictures that will aid in explanation.
Balance is to arrange, adjust, and proportion the elements symmetrically. If the layout is balanced it will not be distracting and the message on the page or screen is clearly displayed.
Alignment plays a role in balance. When designing a page it is important that the pictures and texts are aligned in an appropriate way. Most people view things from left to right or top to bottom, however if you are working with those from other countries they may view things right to left or bottom to top.
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